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Stützung einer Dachmarke durch den Einsatz eines Sympathieträgers
Eine Möglichkeit zur Reduzierung der Qualitätsunsicherheit ist die Bescheinigung relevanter Eigenschaften durch ein externes Gütezeichen
der die Phasen der Technologiefrühaufklärung
Dabei werden neben didaktische Grundlagen
whenever possible and appropriate
Comparative advertising and price: Implementation of Directive 97/55/EC in Germany and England compared formatIsbn:Softcover - 9783838683713 Stützung einer Dachmarke durch denInhaltsangabe: Abstract: With the coming into force of Directive 97 55 EC, one of the issues that arose was as to how EU Member States will choose to implement the provisions concerning admissibility of comparative advertising. This dissertation will focus on the Directive? s transposition into English and German law with special regard to price comparisons, each model of implementation being situated at the extreme end of the scale. English law,
